In Japan, one way companies meet all three of those requirements is by using the portable billboard. A common sight in Japan's big cities are "promotional trucks" that do nothing but circle busy areas of the city, being seen, being heard, being talked about.
This strategy is especially favored among record companies promoting some artists' new song, for not only do they have huge, blown-up versions of their faces floating around the city, they also come with a speaker on the truck blaring a sample of the song. When artists go on tour, many also have their trailers or tour buses wrapped in a big promotional ad.
**special thanks to sanchome for photos!
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