Tuesday, November 20, 2007

Video of the Day: Tsubaki White Makeover

Today's clip of the day comes from the massively successful TSUBAKI shampoo campaign I posted about yesterday.

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This ad is introducing the first TSUBAKI spin-off: a new "white" line of hair products that focuses on extra damaged hair. Besides of that, this ad resembles all other the other TSUBAKI ads, with a flurry of popular Japanese actresses, hair swaying perfectly in the wind.

The theme song in the background, which is sung by top-selling Japanese boyband, SMAP, is also consistent with the usual "red" TSUBAKI campaign. Appropriately, the beginning of the chorus begins with "Welcome, welcome to Japan."

Despite not being Japanese myself, there's still something very empowering about these commercials. I think the message of self-confidence from these images expands over nationality.
Or is that just me?

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