Tuesday, November 20, 2007

Sony Colored Stories

Continuing the exploration of Japan's obsession with the "mega-ad-campaign," I recall an earlier Sony commercial from 2003 that garnered lots of attention thanks to it's two stars.


The two actors, Shibasaki Kou and Odagiri Joe, play a couple who's love is concreted by the magical Sony MD Walkman, which was just released at the time.

Cringing yet? The ads are just as cheesy as they sound. But at the same time, it leaves the fan girl in me giggling. And the MDs are purty.

The campaign was based on four consecutively released clips, titled "Red," "Blue," "Silver" stories with an additional "Soundgate" special edition. Have a look:

Red Story:
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Blue Story:

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Soundgate Edition:

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